Camp Bloom 2015

Branding & Identity / Iconography / Illustration / Typography

Every year, the KC Care Clinic puts on one of the largest fundraisers in all of Kansas City: Bloom. For the 2015 party, the theme is “Camp Bloom”. In other words, “glamorous camping”. Bloom is known for being over-the-top with their themes, decorations, and everything that goes into putting on this event.

We were extremely excited to be able to brand this unique theme. We came up with a very visual solution for the logo. We wanted this to feel like a patch, and includes a champagne glass and stick with marshmallows to visualize what the party will be like. There are also additional patterns, patches, and stamps to use as collateral.

Designers: Bradley Brooks, Emily Mullett

Art Director: Heather Davis