KC2016 is Kansas City’s bid to host the Republican National Convention in 2016. Inspired to create a brand that would stand out among the other competing cities, including flashy pronouncements from Las Vegas and Dallas, we found inspiration from the 1984 Presidential Debate hosted in Kansas City. It was there that President Reagan made it a point of thanking the people of Kansas City for their “warm hospitality and greeting.” The KC2016 brand pulls through this compliment and reflects our Midwestern values. The logo, a star symbolizing the excitement of national convention, includes a directional arrow to complement the bid’s tagline, “All Roads Lead to Here.”
Specifically, I was involved in the design process from beginning to end of the bid. From concepting and executing the logo and brand guidelines to crafting the packaged presentation of the actual bid that went to Washington D.C., this was easily the most exciting project I’ve been a part of. The brand was not just seen all over Kansas City, but the entire country.
Honored to receive a Silver ADDY in the category of “Integrated Campaign” in February 2015. This was earned at the Region 9 American Advertising Awards in Kansas City, MO.
Honored to have received a Certificate of Excellence for outstanding achievement in design at the Kansas City Design Awards, “A10”, in September 2014. This was in the branding and identity category.
Designers: Bradley Brooks, Emily Mullett, Heather Davis
Creative Directors: Dave Steinbach, Adam Rolf